|
Tracking the Return on Investment (ROI) is significant for all aspects of your business, but it’s even more important for the marketing department, which is normally observed as a cost center. So, when we spend our marketing dollars, it’s important to show a positive ROI, right? For ROI enthusiasts, the good news is that the top marketing channel for creating a positive ROI is account-based marketing. As per the ITSMA’s Research, 87% of marketers that measure Return On Investment stated that ABM outperforms every other marketing investment!
The research also found that the investment made in Account-based Marketing delivers either the same ROI, somewhat higher or significantly higher returns compared to other marketing initiatives – making it a zero-waste strategy! It’s these kinds of results that have led to more businesses focusing on ABM initiatives.Also, that is exactly why ABM works, it helps you focus.
Selection of Accounts
Selection and definition of accounts is an important process in which marketing and sales have worked together to define what the ideal account will look like, and then selects the target accounts. This involves finding an agreement on the size, number, and type of accounts that you will target. This is a significant step in ABM and this decision must be data-driven and made collaboratively by sales and marketing teams together.
For more such updates, check Out recent Siliconix Media blogs at https://siliconixmedia.com/
|
