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The United Kingdom is the world's 10th biggest tourist destination, with over 39 million visiting in 2019, contributing a total of £234 billion to the GDP.
£23.1 billion was spent in the UK by foreign tourists in 2017. VisitBritain data shows that the USA remains the most valuable inbound market, with American visitors spending £2.1 billion in 2010. Nevertheless, the number of travelers originating from Europe is much larger than those traveling from North America: 21.5 million compared to 3.5 million American/Canadian visitors. After a 7-year rise, to 41.08 million in 2017, tourism to the United Kingdom flatlined in 2018 (40.28 million) and 2019 (40.86 million) before the Covid pandemic hit (11.1 million in 2020 and 6.19 million in 2021).
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